Character Approved

USA Network is running a series of ads about people notable in their fields for bucking trends called Character Approved.  

One of particular interest to me was David Chang.  He is the chef/owner of an Asian fusion restaurant in New York called Momofuku Ko.  He has won notoriety by creating food he likes.  He is less concerned about pleasing the customers than pleasing himself.  A refined, specific approach to his food has allowed him to excel in a crowded marketplace.  Momofuku Ko does not try to be all things to all people.  "We don't do vegetarian."  

He has several other restaurants including a bakery and milk bar called bakery and milk bar.  Classic baked items such as Key Lime Pie share space next to unexpected twists such as Banana Green Curry Bread.   They even have 4 different kinds of milk!   

Being yourself is the only way to survive.  It is a valuable lesson to any business owner...or person.